The new luxury-class Volkswagen will be built behind 27,500 square metres of glazed façades, in a pleasantly designed production area encompassing 55,000 square metres of floor area on three levels. From the city centre side, the production area appears as an L‑shaped building with a fully glazed front, with each wing measuring 140 metres long by 20 metres high.
In erecting a factory right at the heart of Dresden, blending it homogeneously into the cityscape, Volkswagen has become the first manufacturer to implement a production concept that combines the processes of classic industrial-scale automotive production with manual craft tasks. Another unique aspect of this factory is that the individual processes of building a new car can be followed live by the customer.
Volkswagen has likewise adopted a new approach for the Event Area integrated into the factory. High-tech is used in an informative and entertaining way to help visitors and customers find out more about Volkswagen, the brand's new luxury-class models and the general topic of individual mobility. Customers coming to Dresden to collect their new car fresh from the production line will enjoy VIP treatment in a separate section of the Event Area. The actual handover of their new car in the VIP Lounge is designed to be a memorable occasion.
